Advertising

Types of Advertising

(Click for more information)

Home Page Ads

  • Prime Banners
  • Tiles (square) Ads
  • News Banners

Ads on Other Pages

Real Estate Ads

  • Page Top Banners
  • Property Ads
  • Featured Listings
  • Open Houses
 

Red Arrow News

Web Traffic Reports (pdf files)

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

Summary of May 2008:

Page views: 17,441

Visitors: 12,080

Unique visitors: 8,467

Our most popular secondary pages

in May 2008:

Dining, Calendar, Real Estate for Sale,

Lodging, & Fun/Recreation

 

Frequently Asked Questions

about

Red Arrow News
Click here

* * *

Reader Demographics (est.)

Gender:

Female 59% -- Male 41%

Age:

40 & under: 19%

41-65: 72%

Over 65: 9%

Primary Residence:

Our readers are split, almost 50/50 between local residents and others, mostly second homeowners from the greater Chicago area.

 

Home Page Ads

Prime Banner

  • Definition: A prime banner is a rectangular ad appearing near the top of the center column of a page. On our home page, a prime banner ad rotates with other prime banner ads (if any) in the top position (before the news). When it is not in the top position, it appears somewhat further down the page between news links. This ad is highly visible and is 'clickable' sending users to the advertisers page or, if preferred, an email link.
  • Size: Prime banners are 468x60 pixels.
  • Cost: A prime banner ad on our home page costs $47.50/month. (10% discount for six or more months). The same ad may be repeated on one or more secondary pages for 50% off.
  • Design: We’ll be glad to design a banner for your consideration at no cost for design work.

Tile Ad

  • Definition: A tile ad is a square ad appearing on the right side of the screen. It is 'clickable' sending users to the advertisers page or, if preferred, an email link.
  • Size: Standard tiles on Red Arrow News are 125x125 pixels. The length can be customized (contact us for information).
  • Cost: A standard tile ad on the home page costs $35/month. The same tile ad may be repeated on a secondary page for 50% off. For six months or more a 10% discount applies.
  • Design: We’ll be glad to design a tile for your consideration at no cost for design work.

 

News Banner

  • Definition: A news banner ad is a rectangular ad appearing in the center column of our home page between news stories. It is 'clickable' sending users to the advertisers page or, if preferred, an email link.
  • Size: Standard news banners are typically 468x60 pixels. The size (both length and width) is somewhat flexible.
  • Cost: A standard news banner ad on our home page costs $22.50/month. For six months or more a 10% discount applies.
  • Design: We’ll be glad to design a news banner for your consideration at no cost for design work.

Ads on Other Pages

Prime Banner

  • Definition: A prime banner is a rectangular ad appearing near the top of the center column of a page. The prime banner ad rotates with other prime banner ads (if any) near the page top. This ad is highly visible and is 'clickable' sending users to the advertisers page or, if preferred, an email link.
  • Size: Prime banners are 468x60 pixels.
  • Cost: A primer banner on a page other than the home page costs $27.50/month (somewhat less if you are repeating a home page ad).
  • Design: We’ll be glad to design a banner for your consideration at no cost for design work.

Tile Ad

A square tile ad, appearing on the right hand side of the screen, may be placed on any page. A tile ad on a page other than the home page costs is $20/month. (If you are repeating an ad that also appears on the home page, the additional cost is $17.50/month per page).

Featured Listing

Businesses listed on specialized pages of Red Arrow News (such as Lodging, Galleries, Antiques, etc.) may purchase a featured listing for a nominal charge. This provides:

  • Duplicate listing in “Featured” section at top of the page,
  • Business name in bold,
  • Text description (up to 50 words),
  • Logo, photo, or other graphic,
  • Link to your Web site,
  • Email link

Cost: A featured listing costs only $7.50/month (three-month minimum). For 12 months, you get one month free.

Real Estate Advertising


Property Ads (on our "Real Estate For Sale" page)


Individual properties may be advertised on our Real Estate for Sale page. Each property ad may include:

  • Descriptive text up to about 50 words
  • One photo or other graphic
  • Link to agent’s website
  • Link to agent’s email, and
  • One or more additional external links

Property ads cost $35 each, and the ad may remain online up to 12 months without any additional charge as long as ads are not changed (list price excepted). Otherwise a $15 change fee applies.

 

Featured Listings (on the "Real Estate Offices/Agents" page)


Real estate offices and individual agents may purchase a featured listing on the Real Estate Agency page. For pricing information, see "featured listing" above. (Note that real estate offices in our immediate area have a basic listing for free.

Open Houses


Our open house page lists open houses by date. It helps connect buyers with sellers, who are often unaware of open houses unless they happen to stumble upon them. This page is especially good at connecting with buyers coming from out of the area.

Advertising an open house on our new page is easy. Just email us this information: the date and time of the open house; property address; brief text (just the basics - no more than 20-30 words); your web & email links (optional); a property photo (optional); and your name, office & phone number.

These open house ads are offered at an introductory rate of $15 each (for an ad repeated from another date, the cost is only $5 if placed at the same time).

Business Directory

Listings in the Business Directory are free to any of the above advertisers for the duration of their ad. For others, a listing may be purchased for $7.50/month (four-month minimum).

Businesses without Web Sites

Businesses without web sites may advertise on Red Arrow News by:

  • Linking to one of our pages that encourages the viewer to call the advertiser for more information, or by
  • Linking to one of our pages that displays your ad (such as one that might appear in a newspaper or magazine).
  • Alternatively, businesses without web sites may have their web page (or set of pages) on the Red Arrow News web site.

Contact us for more information.

Calendar of Events

Event listings on our calendar page are free for non-commercial, community events in the greater Harbor Country area. Other events may be listed for $10 per entry. A listing includes descriptive text (about 50 words) and may include web & email links and a small graphic. Events may be posted as far in advance as you like. Gallery openings, entertainment and special events would be ideal. For businesses with numerous shows, please contact us for special rates.

Ad or Coupon in our E-Newsletter

Advertise in our email newsletter for only $20. Contact us for a sample or for more information.

Web Services

Is your web site ot of date? Dynamic web sites get more visitors. If your updates keep getting pushed to the back of the burner, contact us for assistance. We can provide inexpensive help.

Additional Information

  • We’ll be glad to design your ad at no cost.

  • We welcome inquiries about special advertising needs.

  • We reserve the right to turn down ads that may be offensive or too distracting to readers.

  • We sometimes offer free advertising to non-profit organizations in the greater Harbor Country area, especially organizations with web sites. Contact us if you would like your organization considered for one of these.

 

For information about advertising, email us by clicking here.